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Advertising planning and creativity, Shenzhen Long Shadow advertising (certified), advertising planning
| Information Name: | Advertising planning and creativity, Shenzhen Long Shadow advertising (certified), advertising planning |
| Published: | 2014-12-09 |
| Validity: | 0 |
| Specifications: | Limited |
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| Price Description: | |
| Detailed Product Description: | Advertising planning and creativity, Shenzhen Long Shadow advertising (certified), advertising planning provided by the Province video advertising Limited. SHENZHEN video advertising Limited (www.szlytv.cn) is specialized in the "Flash animation, film and television advertising, corporate videos, diffuse marketing" enterprise, the company of "honesty, hard service" concept, to provide you with The most high-quality products and services. Welcome to inquire! Contact: Dan Stone. China to introduce "advertising campaign" concept, which is about the 84-85-year advertising and marketing planning, there were some scholars appeal for want of modern advertising planning to introduce China's advertising practice, establish a "advertising campaign for the pilot survey, In planning for the basis of advertising planning website, creative for the soul "of the modern concept of advertising operations. In April 1989 the advertising planning and creativity, the Shanghai Tang Rencheng published China's first book, "advertising campaign" monograph, then, Beijing's Yang Ronggang also published a "modern advertising planning." The concept of "advertising campaign", the two authors have clearly defined. Modern advertising planning is the overall planning of advertising strategy and logistics strategy. Specifically refers to the proposed advertising decisions, advertising plans and implement advertising decisions, making the whole process as a pre-test advertising considerations and ideas. Advertising campaign includes two: separate planning and system planning. Advertising planning system: market research - consumer motivations and behavior - and to determine the target market segments - Product research and product positioning - advertising objectives and advertising strategies. |
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Copyright © GuangDong ICP No. 10089450, SHENZHEN video advertising Ltd. All rights reserved.
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You are the 13474 visitor
Copyright © GuangDong ICP No. 10089450, SHENZHEN video advertising Ltd. All rights reserved.
Technical support: ShenZhen AllWays Technology Development Co., Ltd.
AllSources Network's Disclaimer: The legitimacy of the enterprise information does not undertake any guarantee responsibility

